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The TLTH ecosystem

Distinct brands. One connected ownership experience.

The integrated plan has five customer-facing sites: TLTH Build, The Luxury Tree House, Savory Celebration, The House Edit and Persephaure. FORMA and Beckie remain supporting layers, so every brand keeps a distinct promise, customer, economics and search authority.

Direct answer

Where does House Specifier fit?

House Specifier is a TLTH Build program for residential development teams, not a separate customer-facing brand. It keeps the approved kitchen scope and resident handoff connected inside TLTH Build’s defined trade and specification responsibilities.

Explore the program

Clear brand responsibilities

The ecosystem is a routing system—not a bundle.

Visit The Luxury Tree House
Customer-facing site · Specification, installation & coordination

TLTH Build

  • Owner-side product specification
  • Defined trade installation
  • Residential and commercial interfaces
  • Project handoff coordination
Customer-facing site · Venue, membership & education

The Luxury Tree House

Visit The Luxury Tree HouseCustomer-facing site · Culinary experiences & hospitality

Savory Celebration

Visit Savory CelebrationCustomer-facing site · Products, materials & whole-home commerce

The House Edit

Visit The House EditCustomer-facing site · Luxury hand-blown wine glasses, gifting, hospitality & trade

Persephaure

Visit Persephaure
Supporting layer · Private professional community

FORMA

Professional community layer
Supporting layer · Operating intelligence

Beckie

  • Lead and referral routing
  • Project and product memory
  • Approvals and audit
  • Reporting and follow-through

A connected project journey

The right specialist enters at the right moment.

  1. 01

    Discover

    A customer enters through search, referral, FORMA, The Luxury Tree House, The House Edit, Savory Celebration or Persephaure.

  2. 02

    Route

    Each request stays with the destination responsible for it. Beckie supports only approved routing behind the scenes; Persephaure currently handles inquiries directly by email.

  3. 03

    Coordinate

    TLTH Build connects owner decisions, approved specifications and its defined trade installation scope with the project’s general contractor, designers, dealers and licensed trades.

  4. 04

    Select

    House Edit supports product and whole-home selections without confusing product economics with construction.

  5. 05

    Experience

    TLTH is designed to provide appliance education, relevant demonstrations and purchaser or membership experiences as the environments come online.

  6. 06

    Own

    Project records, education, warranty pathways and future service remain connected after completion.